Yokohama – Advan

Design must be the most critical aspect of YOKOHAMA wheels. Pride in light weight and high strength means nothing without outstanding design. But with wheels, everything cannot be sacrificed for the sake of design. First of all, the wheel and tyre must clear the fender arch of the car which it is mounted on, and the wheel must provide sufficient clearance for the brake callipers as well. Every inch calls for dynamism to the nth degree. Renderings that fail to reflect the final design are useless. At YOKOHAMA, we start the design process with CAD drawings. We move from CAD drawings to 3D computer graphics to a full-size mock-up. Every detail is scrutinized and every measurement verified until the design is finalised. After that, it is our development policy not to adulterate the design as it is made into a product. Why? Because that allows you to put your hands on exactly the wheel we designed, with all its cool personality.